Felix runs your e-commerce business. Just give him the keys.
He’s wired into your Shopify or WooCommerce store, inbox, email and ads — so he doesn’t hand you a plan, he issues the refund, sends the campaign, moves the spend. Every step visible, your approval anytime.
No card, no subscription. Watch Felix actually do the work — before you pay a cent.
Claude app can’t do this. Neither can ChatGPT.
Not because they’re not smart enough — Felix runs on the same models. The intelligence was never the hard part. The hard part is being wired into your real systems and staying alive long enough to finish the job — and a chat app can’t be either of those, no matter how smart the model gets.
Real-time, not copy-paste
Customer emails reach Felix the second they land — pushed in live, not pasted into a chat.
Verified to act, not just talk
An approved app inside your inbox, Meta, Google Ads, and your Shopify/Woo stack — months of platform review and access verification you'd otherwise do yourself, already done.
Built to finish, not forget
Workflows that chase a warehouse for two weeks and never drop a ticket or job — durable infrastructure, not a session that forgets you the moment you close the tab.
To make ChatGPT do all this, you’d have to build it yourself. That’s not a prompt. That’s a company.
Point him at your biggest time-sink first.
Support is the #1 cost center and daily drain for D2C operators — so it’s the natural first job to hand Felix. He doesn’t deflect tickets — he resolves them, end to end, in your voice — whether the customer reaches you over email or the web chat on your store.
One agent. Every support skill.
Hi! Can I change the shipping address on my last order? I just moved.
All set, Sarah! I've updated your delivery address to your new place — it ships tomorrow. 🎉
Every step visible. Approve each one, or let Felix run.
“Cancel my order!” — and it’s already being packed to ship.
Time-sensitive, so you drop everything and sit by your inbox. Felix doesn’t. He emails your warehouse, reads their reply, and tracks the thread to a confirmed hold — then refunds and replies in your voice. (Run a connected 3PL like ShipStation or ShipBob? He cancels directly via API, instantly.)
Please cancel my order before it ships! I ordered the wrong size.
Done, Jordan! I caught your order at the warehouse before it shipped and cancelled it — your refund is on the way. 👍
The fire drill you dread — handled while you did literally anything else.
Your whole business, one brain.
Felix connects to the tools you already run — commerce, ads, email, reviews, shipping — and unifies them into one live picture. That’s the part generic AI can’t copy: he isn’t guessing from a chat window, he’s operating on your real numbers, in your real systems.
Everything in one place, always current — so Felix gives you straight answers, not guesses.
Connect in a click. Felix does the wiring — no data team required.
You didn’t hire a support tool. You hired a chief of staff.
Turn on what you want, when you want — inbox, calendar, email marketing, paid ads, outreach, BI. Felix already knows your business, so every job you hand him makes the next one sharper. One operator across all of it.
Pick one. Pick a few. Pick all of them. Dial Felix up or down anytime — you’re never locked in.
Works where you already work.
Just tell Felix. No login, no dashboard.
Felix, handle that supplier and the refund for me.
On it. Here’s what I did:
Start small. Scale as you trust him.
Connect your tools and Felix builds a brain for your business — free. From there, you decide how much he runs. There’s no wrong place to begin.
Connect your stack
OAuth your store, inbox, ads and analytics. Felix reads your business — orders, customers, voice — in minutes.
Felix builds the brain — free
Every platform you connect unifies into one live picture of your business, and Felix starts surfacing insights from it. No charge, no commitment — the more you plug in, the smarter he gets.
Put him to work
Hand Felix the work — start wherever you want. Watch every step in the glass box, approve each action. Trust is earned, not assumed.
Scale him up — or down
As trust builds, hand over more. Each new job makes Felix sharper at the rest. Dial autonomy up or down anytime — you're never locked in.
The more Felix runs, the more the pieces compound — and the pace is always yours.
Most of what Felix does, he does for free.
Our rule is simple: if it’s cheap for us, something you’d never pay for, and it doesn’t replace real work — it’s free, forever. No trial clock, no card. You only pay when Felix reaches into your store, your fulfillment, or your spend to actually change something.
Answers your customers
Product questions, WISMO, sales questions — in your brand voice.
Runs your web chat
Your storefront concierge, live and on-brand, around the clock.
Keeps your inbox clean
Files mail into folders, marks read, surfaces only what needs you.
Sends your replies
Customer responses from your business inbox — no watermark.
Monitors your ad spend
Daily Meta & Google Ads monitoring, flagged the second something moves.
Briefs you in Slack
All of it, where you already work.
Free is how Felix spots the problem — the spiked CPA, the misfiring win-back, the angry WISMO. You only pay when you tell him to fix it.
Runs on lean models by default — or bring your own key.
You only pay when Felix actually resolves it.
No subscription. If he can’t close it, you pay nothing.
Answering is free
Felix talks to your customers all day — replies, your storefront concierge, sales questions — at no charge.
Acting is paid
A refund, a cancellation, coordinating with your warehouse — you pay for work, not for talk. And only when it's done.
No card, no subscription. See Felix actually do the work — before you pay a cent.
Two pillars. One operator.
No black box.
Subscription pause request
Checked plan, eligibility, history
Paused subscription in store
Confirmation replied to customer
Insight, then the heavy lifting.
Felix spots what matters in your numbers — then does something about it. Insight you can act on, not another dashboard.
Channel X double-counting ad spend
Vanilla selling out in ~9 days
Your e-commerce business runs itself. Felix is how.
Spend your time where only you have impact. Felix runs the rest.
I built this for my own store first.
Every example on this page comes from running Felix on my own business. Here’s what that looked like — in my words, on camera.
Free to put to work. Felix stays on top of your business and surfaces what matters — you only pay when he does the work.
Sign Up FreeI built the operator I’d always wanted.
I’ve spent my career as a growth-focused e-commerce operator — cutting my teeth alongside Silicon Valley growth teams, then running my own D2C brands. I know what actually moves the needle, and how much of a founder’s day gets eaten by everything else.
Being a technologist at heart, I jumped on AI agents the moment they got good. I was in from day one on OpenClaw — the open-source AI agent that went viral and turned everything upside down. It changed how I operate: more money, less work. But it took real technical chops to set up and was too fragile for most people to run a business on. The most powerful tool I’d ever used was out of reach for the operators who needed it most.
So I built Felix — that same capability, for every operator, no technical skill required. It’s everything people love about claw, and nothing they don’t: fully hosted, running 24/7, no setup, no babysitting.
I built the thing I wish every founder had. Now it’s yours — grow faster, work less, and spend your time only where it actually counts.
Let’s put Felix to work.
Questions about how Felix runs your operation? Reach out.