For Shopify and WooCommerce stores

The AI that runs your ecom operations.

Customer service, inbox, marketing, finance, store fixes. Felix does the work inside your real tools — and you pay only when a job gets done.

Felix
Working
All of it while you were doing something else.
Running it

You started a brand. You got a support queue.

Two hours a day answering "where’s my order?"
Fourteen answered before you woke up.
The inbox you open at 11pm.
Sixty-one sorted. Three need you.
Ad spend nobody has checked since Tuesday.
A set spending on past buyers — caught, turned off.

Grow faster than you hire.

Revenue up 30%. Headcount up 30%.
The queue went to Felix. The next hire was a marketer.
Margin moves before anyone sees it.
Compass caught four points at 7 AM. The reorder was out by 7:41.
Everyone’s telling you to grow with AI.
This is what it looks like on a Tuesday.

And the rest of the business.

One hire, five departments. Turn on the ones you want.

Customer serviceAnswers and resolves tickets, web chat and email, in your voice.
Front officeSorts your inbox, drafts replies, books meetings.
MarketingReplies to reviews, writes campaigns, watches ad spend.
Finance & insightsThe Compass every morning: revenue, margin, payouts.
DevelopmentFinds what's broken on the store, quotes the fix, backs up first.
The brain

He knows the business, not just the apps.

Your store, mirrored all day. Your goals on top. Every job routed through both.

Inside the brain →
What he knows
Your store1,206 orders · 30 days
Inbox3 mailboxes · 61 today
Klaviyo18,402 subscribers
Ads$412 today · ROAS 3.4
Judge.me4.7 · 2,310 reviews
QuickBooksBills due Friday · $6,200
Your goals
Revenue$84k / $120k
Margin41% / 42%
Marketing4.1× / ≥4×
What he did with it
Offered Nora the 3-pack instead of a refund. She took it.
Margin80¢
Turned off a retargeting set spending on past buyers.
MarketingFree
Three reviews say melted, all Arizona. Proposed cold packs.
MarginHeld for you
Back-in-stock email went to full-price buyers first.
Revenue$5.00
Your store
Inbox
Klaviyo
Ads
Judge.me
QuickBooks
Your goals
Revenue$84k / $120k
Margin41% / 42%
Marketing4.1× / ≥4×
Turned off a retargeting set spending on past buyers.Free
Marketing
Three reviews say melted, all Arizona. Proposed cold packs.Held for you
Margin
Back-in-stock email went to full-price buyers first.$5.00
Revenue

Watch a Tuesday.

Five departments, one day, every job priced before he started. Pick your store size; scrub the clock.

One store, one day, every job priced before he started.

A day in the life of Felix · Tuesday, September 120502005001,000orders a day
12:00:01AM
Tuesday. You went to bed at 10:40. The store didn't.
You're asleep.
PauseStart over1×1.5×2×
NightMorningMiddayAfternoonEvening
Customer service
Quiet.
Front office
Quiet.
Marketing
Quiet.
Finance & insights
Quiet.
Web development
Quiet.
Finished todayNothing needs you yet
The day hasn't started.
0 min by hand→0 min of yours→$0.00 resolutions from 50¢
0 steps0 outcomes 0 for youCharged only on delivered jobs
2:14AM
A Tuesday · 200 orders a dayYou: asleep.
2 AM82 PM812
Customer servicesince 2:14 AM
Web chat · Toronto
2:14 AMRead "Do you ship to Canada?"
Nothing yet.Tap to pause
Every step visible. Approve each one, or let Felix run.
Under the hood

This is the desk the Tuesday actually ran on.

An operator who can do all that needs a real place to do it — your store mirrored, every tool wired in, every step written down. The desk is for watching. Watching is optional.

FelixHuman Food Bar
Read-only10:02 AM
Approvals
Escalated
Front Office
Marketing
Finance
Development
Work
Projects
Proposed work
Reports
Compass
Media-Buying Monitor
Ledger
Activity
Inbox
Web chat
MayaHuman Food Bar
ApprovalsCustomer Service · 10:02 AM
In ProgressToday 10:02 AM · Order change · Fully Delegated
CANCEL ORDER #26822!!
Dmitri K. · WooCommerce #26822
Felix's work · 0 steps
CompletedWhere is my order? · Aisha B.
Today 9:48 AM · Order status
Felix
Working
Fourteen "where's my order?"s answered overnight — you never saw them. Sorted the rest; nothing needs you yet.
Felix · 8:40 AM
On a call till 11. Text me if anything's on fire.
Maya · 10:01 AM
Tell Felix what to do…
Compressed, not staged. Set to Fully Delegated, none of this waits for you to look.
Under the hood

This is the desk the Tuesday actually ran on.

An operator who can do all that needs a real place to do it — your store mirrored, every tool wired in, every step written down. The desk is for watching. Watching is optional.

FelixHuman Food Bar
Read-only10:02 AM
Felix
Working
On a call till 11. Text me if anything's on fire.
Maya · 10:01 AM
Message Felix
Compressed, not staged. Set to Fully Delegated, none of this waits for you to look.
Open the live demoStart free

Not another subscription. A hire.

He works for free. He charges when he finishes a job — a price you saw before he started.

See the price list →
A support hire~$3,200a month. One channel, business hours.
Helpdesk + email + ads tools$400–900a month. And you still do the work.
Felix, on a Tuesday$1941 jobs finished. Everything else he did that day: free.

I built this for my own store first.

Years running growth for D2C brands, then my own. I wanted an operator, not another dashboard — so I built one and ran my store on him before anyone else did.

Remy TennantFounderLinkedIn
Does he act without me seeing it?
No. Every step is logged, and new accounts start with every paid job held for your yes. Hand over departments when you're ready.
What if he can't finish a job?
You pay nothing. He hands it back with everything he found, so you start where he stopped.
Will he make things up to my customers?
He answers from your store data and policies; a second model checks every reply is grounded before it sends. When he doesn't know, he brings you in.
Is my data safe?
Passed Google's CASA security assessment for Gmail; verified Microsoft developer for Outlook. Each account runs isolated, encrypted in transit and at rest.

Give him the queue today.

No subscription. Your first Compass arrives tomorrow at 7.

Start free