Gorgias is a strong helpdesk. Felix is an operator. Here's the honest stack-up.
Structure vs. structure. No spin, no dollar figures — just what each product is.
| Gorgias | Felix | |
|---|---|---|
| Pricing model | Helpdesk plans scale with ticket volume; AI Agent billed per resolution; Voice and SMS are paid add-ons. | No subscription. Conversation is free; delegated outcomes are priced per outcome and billed on delivery. |
| Scope | Customer-service helpdesk plus AI Agent — “one platform, one inbox, one bill.” | Customer service plus the executive suite — inbox, calendar, email marketing, paid ads, outreach, and reporting. |
| Autonomy model | AI Agent resolves conversations inside the helpdesk; your team works the tickets. | Approval-first autonomy — every consequential action is held for your approval before it runs. |
| Actions | Replies, macros, and helpdesk automations. | Acts in your systems: issues refunds, changes orders, moves spend. |
| Platforms | Shopify-first — their AI Agent isn't available on WooCommerce at all. By their own count, they power conversations for 40% of Shopify brands. | Native on both Shopify and WooCommerce. |
| Team-size fit | Support teams and enterprises — plans from 50 to 5,000 tickets a month. | Solo operators and small brands — no seats, no ticket tiers. |
Gorgias column reflects their own positioning and pricing-page structure (gorgias.com, September 2026). Check their site for current numbers.
Their model is built around team scale. Ours is built around outcomes. For a small brand, the shape matters more than any number.
Per gorgias.com/pricing
Positioning: “Designed for Enterprise. Trusted by largest Shopify brands.” Their page publishes no dollar figures — check them for current prices.
Priced on delivery, not seats
He scales with work delivered, not headcount — which is why small brands tend to land here.
This page only works if it's honest. Here's where they're genuinely the better pick.
Queues, routing, macros, and reporting built for support orgs.
Live phone and text channels, available as paid add-ons.
Plans sized for high-volume, enterprise support.
By their own count, they power conversations for 40% of Shopify brands.
Inbox, calendar, email marketing, paid ads, outreach, reporting — the executive suite. Gorgias is a helpdesk, not an operating partner.
Free conversation, delivery-priced outcomes, no seats, no ticket tiers.
Every consequential action is held for your approval. Nothing consequential runs unseen.
He issues refunds, changes orders, and moves spend in your systems.
The same Felix on both platforms — Gorgias's AI Agent isn't available on WooCommerce at all. There, it's just an inbox.
The models differ, so it depends on shape. Gorgias bills by ticket volume plus per AI resolution; Felix bills only for delegated outcomes he delivers. When you drive the conversation, Felix costs nothing.
For a solo operator or small team, usually yes — he triages, drafts, replies, and resolves end-to-end. A large support org with voice queues may still want a helpdesk beside him.
Yes — Felix is native on both Shopify and WooCommerce, with the same skills and actions on each. Gorgias's AI Agent isn't available on Woo at all; there, Gorgias is an inbox.
Yes. Some brands keep Gorgias for team support and hand Felix everything else — inbox, calendar, marketing, ads, reporting. He doesn't need to own your tickets to earn his keep.
Gorgias charges for each conversation their AI resolves, on top of the helpdesk plan. Felix has no plan at all — conversation is free, and you pay only for delegated outcomes, on delivery.
Talk to Felix about your stack. Conversation is free — no card, no subscription.
Talk to Felix