Felix runs your WooCommerce store.
Not another plugin. An operator — he answers your customers, fixes your orders, watches your ad spend. Every step visible, your approval anytime.
Felix
Built for Woo. By someone who runs one.
Every AI tool in e-commerce ships Shopify-first. Woo gets it eventually, or never. I run a WooCommerce store — same problem, same waiting. So I built the thing nobody was going to build for us.
Remy TennantFounderIt's 11pm and you're still clearing the inbox.
Where's my order. Where's my order. Wrong size. Can I change my address. Where's my order.
None of it needs you. All of it takes you. And tomorrow there are forty more.
This is the part of running a store nobody warns you about. It's the first thing to hand to Felix.
He doesn't draft a reply. He fixes the order.
A customer emails twice and hears nothing. He decides you've gone out of business. Felix reads both, pulls the order, sees a customer since 2024 — and refunds him with a personal note before you're off your call.
That's one job. Here's the morning it happened in — thirteen others around it.
"Cancel my order!" — and it's already being packed.
Time-sensitive, so normally you drop everything and sit on your inbox waiting for the warehouse to answer. Felix doesn't. He emails them, reads the reply, tracks the thread to a confirmed hold, then refunds and replies in your voice.
Don't take my word for it.
You don't hand him the keys. He earns them.
You wouldn't give a new hire your company card on day one. Neither would I.
Felix starts by watching — learning your customers, your voice, your numbers. He touches nothing. When you're ready, you hand him one job. You watch every step. You approve every action.
And if he never earns your trust, you never pay a cent.
Three steps. The first one is free forever.
Wired into the stack you already run.
Woo, your inbox, your ads, your reviews, your shipping — unified into one live picture. That's the part a chat window can't copy. He isn't guessing from a text box, he's operating on your real numbers in your real systems.
Not another subscription. A hire.
He works for free. He charges when he finishes a job — a price you saw before he started.
Automation is something you build. Felix is someone you hire — and you pay him when the work is done.
I built this for my own store first.
Years running growth for D2C brands, then my own — on WooCommerce, same as you. I wanted an operator, not another dashboard, so I built one and ran my store on him before anyone else did.
Every example on this page comes from that store.
1,247jobs finished for Human Food Bar since MarchLet him watch for a week. Decide after that.
Free to connect. Free while he learns. You only pay when he closes a job without you.